ARLINGTON, Texas — Bowling is again within the 97th Annual Macy’s Thanksgiving Day Parade in New York Metropolis, and GoBowling.com is launching a number of promotional campaigns together with the long-lasting occasion.
GoBowling.com is the one-stop web site the place folks of all ages can discover bowling enjoyable. The patron-facing model of the Worldwide Bowling Campus (IBC) — the place the Bowling Proprietors’ Affiliation of America (BPAA), United States Bowling Congress (USBC) and Strike Ten Leisure (STE) are headquartered — has been an official accomplice of the long-lasting vacation celebration since 2018.
The centerpiece of the parade partnership will proceed to be the impossible-to-miss GoBowling “balloonicles,” which embrace 16-foot-tall bowling pins, a pair of motorized measurement 151½ bowling footwear, and a bowling ball measuring 12 ft in diameter. This yr the legendary Mike Aulby will probably be making his method to New York Metropolis this November to trip within the Go Bowling bowling footwear for the Macy’s Thanksgiving Day Parade.
Aulby is a 29-time champion on the PBA Tour, which incorporates eight main wins, and he’s the one particular person to be inducted in three bowling halls of fame, the PBA, USBC and BPAA Halls of Fame for his efficiency and repair to the game. The gifted left-hander was the primary participant in PBA historical past to win all 5 main championships, often known as the Tremendous Slam (U.S. Open, USBC Masters, PBA Event of Champions, PBA World Championship and PBA Gamers Championship).
“The worldwide publicity of the Macy’s Thanksgiving Day Parade supplies bowling with a useful advertising and marketing platform that drives top-of-mind consciousness and reminds folks in the course of the vacation season that bowling is a enjoyable, family-friendly exercise to take pleasure in wherever they dwell,” mentioned John Harbuck, President of STE “Past the visibility in New York and nationally on the printed, the partnership additionally affords bowling a platform to activate on the grassroots degree by driving site visitors into our member facilities and have interaction our followers and prospects on social media.”
“Because the advertising and marketing arm of the IBC and house owners and operators of GoBowling.com, we’re excited to help the parade partnership with a complete digital advertising and marketing asset package deal for activation at greater than 3,400-member bowling facilities,” added Harbuck.
Each bowling middle can obtain the official 97th Annual Macy’s Thanksgiving Day Parade poster to show and promote the annual Macy’s Purchasing Spree Sweepstakes that awards one fortunate bowler with a $1,000 vacation procuring spree at Macy’s. GoBowling may even run contests all through November throughout its social-media platforms, awarding followers limited-edition Macy’s Thanksgiving Day Parade bowling balls and pins.
The 97th Annual Macy’s Thanksgiving Day Parade will air nationwide on NBC-TV on Thursday, November 23, from 8:30 a.m. to 12 p.m. in all time zones.
To hitch in GoBowling’s Thanksgiving enjoyable, go to GoBowling.com and comply with on Fb, Instagram and X (previously Twitter) and TikTok to comply with and take part within the pleasure, try @macys on varied social platforms and comply with #MacysParade. For extra info, go to macys.com/parade.
About GoBowling.com
GoBowling.com is the vacation spot for bowling followers and fanatics searching for information and details about one in all America’s favourite pastimes and the nation’s primary participatory sport. With greater than 67 million folks taking to the lanes yearly, GoBowling.com is a one-stop location the place folks of all ages can go to fulfill their love of bowling. Customers flip to GoBowling.com day-after-day to search out bowling enjoyable – discovering new bowling facilities, suggestions and methods to make use of on the lanes, entertaining bowling information and nice offers at greater than 2,000+ family-friendly bowling facilities throughout the nation.
About Worldwide Bowling Campus
The Worldwide Bowling Campus (IBC) is the headquarters for the bowling trade and immediately serves the greater than 67 million bowlers in america. The IBC homes the assets of america Bowling Congress, the governing physique and membership group for the game; the Bowling Proprietors’ Affiliation of America, representing the enterprise pursuits of bowling facilities; IBC Youth Growth; Strike Ten Leisure, the advertising and marketing arm for the trade; the Worldwide Bowling Museum and Corridor of Fame; the Worldwide Bowling Professional Store and Instructors Affiliation; the Worldwide Bowling Media Affiliation; the Bowling Information Community; the Billiard and Bowling Institute of America; Bowlers Journal Worldwide and Bowling Middle Administration, the trade’s premier magazines; and the Worldwide Coaching and Analysis Middle.
