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SLAM and Tuff Crowd Are Preserving It Hostile 


Ever since I used to be rising up, SLAM has been the most popular and largest journal ever. Each first of the month, everyone knew that you simply go to 7-Eleven and also you go choose up that new SLAM Journal. 

Clearly, I used to be at all times the one to have it. My mother would take me to 7-Eleven and the donut store, and that was the primary two issues I’d ask for within the morning, each first of the month. 

Seeing that new SLAM as a seventh grader, it made me work more durable. As I used to be organising all my targets as a hooper — taking part in within the McDonald’s Sport, being a nationwide champion in Excessive Faculty, and ultimately making it to the NBA — being in SLAM was proper there on the prime of my listing. 

Once I was 12, I knew that if I made the SLAM cowl in the future, our lives would change. 

Brandon in SLAM as a 16 year-old

The primary time I believed I might be in SLAM was after I noticed Sebastian Telfair and LeBron James on the quilt as highschool basketball gamers. That proper there took it to the following degree for me. Just some years later, earlier than my tenth grade yr at Dominguez Excessive Faculty in LA, there I used to be, doing my first photoshoot to be in SLAM.

I used to be within the locker room, simply imply mugging the entire time. Simply letting the world know: There’s a hostile younger child from Compton coming.

I simply at all times liked the grittiness, and seeing a number of the finest basketball gamers from world wide within the journal. You have been at all times listening to the hype about gamers for the primary time. Because the opponents that we’re, everybody desires to go in opposition to one of the best, and SLAM at all times saved you up to date on who was coming and who was subsequent. 

Brandon sporting SLAM x Tuff Crowd College collab

Quick ahead to now, and listening to that SLAM goes into the Corridor of Fame on its thirtieth anniversary — it’s properly deserved. It’s only a large second for actual basketball. With all the pieces that they put into the streets, the love of basketball has positively paid off for them. I’m simply completely satisfied for everybody that I’ve identified on the journal through the years. 

To have a good time SLAM’s thirtieth anniversary, I wished to attach my very own model Tuff Crowd with SLAM for a fireplace assortment. Engaged on this collab collectively is simply one other full circle second in my life. 

Brandon Jennings sporting SLAM x Tuff Crowd College on Gil’s Area

As everybody is aware of, I by no means went to school. Me going throughout the nation to Oak Hill early, then making the choice to skip faculty, exit the nation and go abroad — my route in my life has at all times been completely different. Even retiring early and beginning Tuff Crowd was completely different.  

That’s what this assortment represents. That taking a danger is nothing, when you have got that perception in you.

The enjoyment of taking a danger and never understanding what’s coming is the great thing about life.

At Tuff Crowd College, we maintain it hostile. It’s the varsity and mindset for everybody that has taken a unique path in life to get to the place they wish to go.

We wished to make use of the unique SLAM emblem for this assortment, with that grittiness, to take all of it the way in which again to ’94. We’ve bought a coach’s jacket, two hoodies, two tees and a few sport shorts which can be loopy. It’s about having that teaching swag, and celebrating the thought of faculty spirit and taking part in by your personal guidelines.

The complete SLAM x Tuff Crowd College assortment, dropping this Friday on Could seventeenth.

This collab can also be simply displaying how a lot the sport has meant to me. Method again after I was 12, I wasn’t flawed. Being in that SLAM Journal as a tenth grader, after which on the quilt at 18 years-old in Italy and once more as a NBA rookie, actually did change my life.

All these years later, this assortment additionally exhibits how we’re at all times greater than simply basketball gamers. Having the ability to put the ball down and get into one thing outdoors of it, however nonetheless be related to the sport of basketball, is only a nice feeling of delight for what I’m constructing with Tuff Crowd and the place I’ve been in my life. 

And I’ve bought SLAM Journal to thank for giving me that inspiration from the very starting. 


SLAM Journal picture credit score: Drew Reynolds.



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