What number of “launches” have we had? 5? 6? 7? And what number of of them have stirred the soul? None. So boring.
Domenicalli and Liberty are lacking a trick right here in fan engagement. We’ve got been ready over the winter for the brand new season and right here it comes, with a whimper.
How about some razzmatazz? Who remembers David Theim? Spice Women?
F1 may enable every staff $2m on high of value cap for a correct launch – not on-line – with actual followers within the constructing. Or higher nonetheless, how about creating an occasion – very similar to the NFL draft or TdeF groups presentation – the place all 10 groups current their vehicles to followers at an indoor venue, totally different years, totally different venues. London one 12 months then Paris the following, then Amsterdam, then Madrid, then Rome and so on and so on.
I might go even additional…
(a) schedule the occasion to be 4 days earlier than pre-season testing
(b) have a parc ferme on the occasion such that the precise automotive proven MUST run on the primary day of testing else penalty of lack of day.
(c) the groups would solely want a small sub-crew to construct then strip down the automotive for freighting to Bahrain, so not a lot downside.
(d) if all of the equiupment has gone tp Bahrain already then just one 747 could be wanted to ship 10 chassis to testing. Straightforward.
Lets whip up some enthusiasm…
