Glenda dela Cruz, one in every of 4 judges of “The Closing Pitch,” has tapped Kim Chiu and Alden Richards for her enterprise. —CONTRIBUTED PHOTOS
Success begins with a dream that’s diligently pursued,” mentioned entrepreneur Glenda dela Cruz, who has been hiring high present biz celebrities like Kim Chiu and Alden Richards to assist promote her merchandise.
Dela Cruz, who’s CEO of the skincare model Sensible Pores and skin Necessities, is likely one of the 4 judges within the tenth season of “The Closing Pitch: Philippines,” a enterprise actuality TV present that can quickly air on Cignal TV’s One Information.
She began Sensible Pores and skin Necessities in 2016, when she was solely 19. As we speak, the corporate has extra that 1,000 staff and has since expanded to varied industries. “Again then, I didn’t imagine in endorsements from celebrities. I most popular listening to testimonials and seeing the ‘earlier than’ and ‘after’ images of those that really use skincare merchandise,” Dela Cruz recalled. “It was solely when my enterprise turned three years previous that I mentioned, ‘It’s time to rent endorsers.’”
‘Age of movie star endorsers’
Dela Cruz tapped celebrities like Andrea Brillantes, Arci Muñoz, Paulo Avelino, Alden Richards and, most not too long ago, Kim Chiu, to assist create buzz for her merchandise. Because of this, she mentioned folks acquired extra not solely in her firm, but additionally in her as a persona.
“Plenty of them grew to become curious. Who’s Miss Glenda? She was solely 19 when she began, so what does she learn about enterprise? How was she capable of get all these endorsers? Why are we seeing her on billboards? After I requested assist from celebrities to inform my story, my digital advertising and marketing marketing campaign grew to become simpler,” Dela Cruz identified.
John Aguilar, founder and host of “The Closing Pitch,” agreed and added: “Glenda’s story actually resonates with numerous younger folks. However I believe that within the age of movie star endorsers, Glenda is admittedly the perfect model ambassador as a result of she has lived by the beginning pains, the hardship and she or he actually created the merchandise in response to an intimate downside.”
Whereas present biz celebrities and influencers proceed to assist her firm development on numerous social media platforms repeatedly, Dela Cruz mentioned she additionally does her half. “I joined TikTok and danced there. I additionally shared my story with my followers. I even grew to become the primary TikTok store ambassadress within the Philippines,” she declared.
“The Closing Pitch: Philippines” host John Aguilar
This season’s panel of investor judges additionally consists of Su Le, a Vietnamese-American angel investor based mostly within the United Arab Emirates; Abdul Paravengal, managing director of enterprise builder Pulse 63 Healthcare Ventures; and returning particular visitor choose Rosemarie Bosch Ong, COO and senior government vice chairman of Wilcon Depot.
“I’m thrilled to be with you this season. I’m trying ahead to assembly younger entrepreneurs like me. We are going to witness wonderful, progressive concepts from our members. Every pitch displays their dedication to attain their goals,” mentioned Dela Cruz.
Increasing the present
“The wonder enterprise is only one side in Glenda as an entrepreneur. She is in numerous industries as properly. She is somebody who defied all logic and expectations. She may be very younger and dynamic. We’re blown away with what she was capable of obtain. To assume that she began out by discovering an answer to a standard [skin] downside,” mentioned Aguilar.
Philippine-based tech or nontech startups or people with groundbreaking concepts for brand spanking new ventures are inspired to use to “The Closing Pitch” for the chance to pitch their enterprise ideas. candidates should apply by the official utility type on the present’s web site.
“As we set our sights on increasing the present globally, we’re excited to debut ‘The Closing Pitch: Philippines’ to distinguish it from the opposite editions we’re planning on mounting sooner or later,” mentioned Aguilar. “Naturally enterprising, Filipinos have immense potential for creating progressive companies, but most lack the funding and assist wanted to scale these enterprises into high-growth corporations. That’s the place we are available in with the brand new season.”
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Certified candidates will take part within the filming of the preliminary pitches, scheduled June 24–25. The journey of the brand new batch of entrepreneurs might be considered on Cignal TV’s One Information and GMA Worldwide’s GMA Life TV (to air in 103 international locations globally). INQ
