Rising up, Lazar Hayward remembers gravitating in direction of manufacturers like Iceberg. Seeing Nas, Raekwon and Jay-Z rock tees and knit sweaters bearing Snoopy, Mickey Mouse and Popeye appeared so effortlessly hip-hop. He’d tag alongside along with his dad on weekend journeys into the town the place they’d journey round NYC’s trend district and fill upwards of 5 hockey baggage with items after which flip them at his dad’s flea market cubicles. When he needed to show up the sophistication, he’d sneak into his dad’s closet and snag certainly one of his many silk shirts. Pink, brown, white, navy, black; a group of excellent base colours lay at Hayward’s fingertips.
“I used to be taking all of them joints, sneaking ‘em proper in my bookbag and he was getting pissed,” Hayward says with fun.
Mixing his streetwear origins with an elevated grandeur has grow to be the bedrock for the clothes model Hayward based in 2020, Nobel. Now, Hayward finds himself on the opposite aspect of the coin. Final 12 months, Nobel’s unique shorts for the Las Vegas Summer time League bought out. Since then, everybody from present NBA gamers to the NBPA has been hitting him up in hopes of getting their arms on the following drop.
Following a four-year profession at Marquette, the All-Huge East choice was chosen within the first spherical of the 2010 NBA draft, carving out a seven-year profession between the L and the G-League. After quietly stepping away from skilled basketball, Hayward started searching for one other outlet to channel his expression.
“And I used to be like, trend. I don’t must put my title on it, I don’t actually care to place my face there,” Hayward tells SLAM. “Nobel, I selected that title for a cause as a result of there was a lot crap occurring and I simply thought that, being nobel despite the fact that there’s a bunch of shit taking place to you in your life, you possibly can nonetheless do proper. I simply wanted a continuing reminder, and that’s why Nobel got here in.”
When Hayward launched the model 4 years in the past, he envisioned clothes items that informed tales by gelling the power of the road with an unstated class. He references every little thing from Chanel to how we place pictures inside our journal because the visions for his inspiration.
Steeped in Hayward’s love for Roman numerals and classic structure, Nobel captures a swish edge by way of distorted floral imagery and archaic detailing. From vibrant colours and pastel palettes to subtle aesthetics and angles, Hawyard has crafted his personal type of class by way of Nobel.
As Hayward tirelessly labored by way of the start levels of the model’s improvement, the NBPA took discover, inviting the founder to affix the union’s Gamers Accelerator Program. All through the pilot launch in 2020, Hayward took half in each workshop and panel he may very well be part of. His persistent dedication has led to continued partnerships inside the program.
For the previous two years, Nobel has been working with the Gamers Affiliation on the Las Vegas Summer time League. In 2022, Hayward cooked up event-exclusive tees with Roman numerals depicting the founding 12 months of the NBPA–1954. Alongside varied NBPA member manufacturers final 12 months, Nobel returned to Las Vegas the place the model bought an up to date crop of designs on the PA’s first-ever pop-up retail expertise.
“Every little thing is natural with me, every little thing. I actually stand on that. Regardless of how lengthy it takes, even with cash, enterprise, all that, I simply need it to be natural,” Hayward tells SLAM.
The latest run of publicity continued into this previous All-Star weekend after we teamed up with Hayward and Nobel for a collaborative sequence of heavy tees, merging our two model’s unrelenting ardour for the sport and its intersection with trend. Mirroring the success on the NBPA pop-up in Vegas, two of the three items inside the capsule bought out by Saturday’s finish. Don’t fear, we’ve nonetheless received sizes left on this crisp white tee.
Since stepping away from the hardwood and into an outlet of his personal creativeness, Lazar Hayward has crafted a definite lane for artistic expression to roam free. His journey, like numerous different gamers, has grow to be a blueprint for the present technology of future entrepreneurs to research. He’s sending packages of threads to the League’s brightest stars, learning materials within the depths of LA factories, collaborating with the Oklahoma Metropolis Thunder, the Dallas Mavericks and the Minnesota Timberwolves (hold ya eyes peeled) and promoting out pop-up venues. Despite the fact that he nonetheless hasn’t gotten his arms on the shorts that bought out at Summer time League in 2023, he’ll be again in Vegas this summer season with a brand new assortment in tow.
“I’m gonna get me some this time although,” Hayward laughs.
Pictures by way of Lazar Hayward.
