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Lando Norris’ victory in Sunday’s Miami Grand Prix set a brand new System 1 viewers file within the United States.
In response to figures launched this week, Sunday’s race attracted a mean viewers of three.1 million viewers on ABC – beating the earlier file of two.6 million from the debut occasion in Miami two years in the past – and peaking at 3.6 million.
The determine was a 48% enhance on final yr’s occasion, whereas all three Miami races have attracted extra eyeballs stateside than any American F1 race in historical past.
Saturday’s dash race drew in 946,000 viewers, with grand prix qualifying’s viewers at 625,000.
The race additionally drew a file 275,000 spectators, up 5,000 from 2023 and up from 230,000 in 2022.
F1 has elevated its following within the US over the previous couple of years, on account of the success of Netflix’s Drive to Survive docu-series in addition to the three US races that now have an area within the calendar (Austin and Las Vegas alongside Miami).
F1 additionally introduced over the course of the weekend that the game was the fastest-growing main sports activities league on social media for the fourth yr in a row, reaching 70 million social media followers.
Daniel Ricciardo, who picked up his first factors of the season within the Saturday dash, in contrast the entire occasion to the mega build-up to the Tremendous Bowl.
“It appears like, and I’m not attempting to say it’s the Tremendous Bowl, however the Tremendous Bowl week,” the Australian stated.
“It’s like an entire week of issues. I really feel our weeks have constructed out now, to not the extent of a Tremendous Bowl week, but it surely’s getting there with occasions and persons are .
“It’s from a Wednesday onwards and it’s not simply the Sunday that they’re excited for the race. We had a very good crowd, quite a lot of younger folks I really feel, and quite a lot of new viewers coming in. So it’s good to develop the game for certain.”
F1 heads to Europe subsequent week for the Emilia Romagna Grand Prix at Imola earlier than the glitz and glamour of the Monaco Grand Prix per week later.
