A former WWE govt is now with TNA as main adjustments proceed behind the scenes within the firm.
Since then, a number of executives have left the corporate with one member of the artistic staff since becoming a member of AEW however now Anthem has employed former WWE govt Rob Kligman as its new Chief Income Officer.
A press launch issued by Anthem Sports activities & Leisure offers extra particulars in regards to the appointment and notes Kligman’s expertise in WWE noticed him forge necessary sponsorship offers for that firm:
VETERAN SPORTS SALES EXECUTIVE ROB KLIGMAN NAMED CHIEF REVENUE OFFICER OF ANTHEM SPORTS GROUP
The Former WWE Govt will Lead the Growth of Partnerships and Income Development for TNA Wrestling & Invicta FC
NEW YORK, JUNE 17, 2024 – Anthem Sports activities & Leisure Inc., a worldwide, multi-platform media firm, introduced that Rob Kligman has been named Chief Income Officer of Anthem Sports activities Group, efficient instantly. Kligman will report back to Anthony Cicione, President of Anthem Sports activities Group.
With practically three a long time of expertise working on the highest ranges of mainstream sports activities for a few of the world’s most recognizable manufacturers, Kligman might be answerable for driving income throughout all points of the companies, with an emphasis on gross sales and promoting, sponsorship alternatives, and strategic partnerships for Anthem’s TNA Wrestling, one of many world’s prime wrestling organizations; and Invicta Combating Championships, the world’s premier all-female skilled combined martial arts promotion.
“Rob has constructed a distinguished observe report within the sports activities enviornment, guiding a few of the largest manufacturers within the enterprise to develop present income and develop new income streams,” stated Cicione. “His duties as Anthem Sports activities Group’s CRO will place particular emphasis on TNA Wrestling and Invicta FC, for which he’s uniquely suited after spending eight profitable years with WWE. His skilled wrestling prowess and sports activities trade relationships will show important, as we proceed to create and domesticate new areas of development and alternatives to take TNA and Invicta to even larger heights.”
Moreover, Kligman will lead income development for TNA and Invicta FC’s a number of income streams together with FAST Channels, TNA+, PPV occasions, social media, merchandise, and extra. He may also work carefully with the gross sales staff at Anthem’s AXS TV, the place TNA’s flagship present TNA iMPACT! airs each Thursday evening. He’ll make the most of his expertise of sustained success with WWE, the place he served as Vice President of International Digital & Built-in Sponsorship Gross sales.
Throughout his tenure, he rapidly established WWE as a premier sponsorship platform—securing first-time partnerships with main manufacturers reminiscent of GEICO, Coca-Cola, AT&T®, Nestlé, and Papa Johns®, and signing Mars Snickers® as the primary presenting sponsor of the corporate’s cornerstone WrestleMania occasion. A real trade trailblazer, Kligman helped lead the corporate into new territory with a Netflix partnership that seamlessly built-in Netflix content material into WWE storylines.
Previous to becoming a member of Anthem Sports activities Group, Kligman served as Vice President of Advertising Operations & Gross sales at G Gasoline, the place he led a staff of 12 in creating partnership applications with the likes of Netflix, Marvel, Paramount Photos, Activision Blizzard and Walmart, amongst others, previous to the corporate’s acquisition. Along with G Gasoline and WWE, his spectacular resumé contains govt positions with USA TODAY Sports activities Media Group, the place he labored as Vice President of Multimedia Gross sales; and Time Inc., the place he served because the Nationwide Promoting Gross sales Director for Sports activities Illustrated; in addition to senior gross sales management positions at different prime publishers.
“Anthem Sports activities Group has rapidly constructed a various portfolio full of world-class content material choices from throughout the leisure spectrum,” Kligman stated. “TNA Wrestling stays probably the most iconic manufacturers within the sport, whereas Invicta FC continues to interrupt new floor because the premier vacation spot for all-female MMA motion. I sit up for working with Anthem’s dynamic staff to construct upon the success that they’ve already loved, driving income development by serving TNA and Invicta’s vocal and dependable fan base, and forging new and modern strategic partnerships.”
This appointment comes at a time of unprecedented momentum for each TNA Wrestling and Invicta FC. In current months, TNA’s return to its iconic model has led to elevated audiences, and its expertise roster has continued to ship the most effective stay wrestling experiences and anytime/anyplace connectivity with its followers, because the promotion builds towards its signature Slammiversary summer season occasion in Montreal on July 20. In the meantime, Invicta FC finalized a landmark settlement with CBS Sports activities Community earlier this month, giving the platform unique U.S. tv rights to broadcast Invicta’s occasions stay all through 2024, with the primary card slated for June 28.
